The Brand

“My passion for the American lifestyle goes back to my youth. During school holidays, I regularly travelled to the States with my family. Our starting point was the bustling heart of New York, where Casual Friday was causing a revolution in the dress code. From there we went north, in the direction of Boston. The magnificent wild nature of Maine was an invitation to outdoor living. It was the beginning of a tale of friendship, family, and savoir vivre that would echo around the world. To be continued ...”

AN INSPIRING ERA

The wind blows through the lush crowns of the majestic oak trees of North Eastern America. This is the era of true friendship and strong values. This is the era of the origins of River Woods: authentic sportswear which embraces family, solidarity and the shear joy of living, and reflects the spirit of the true North-Eastern American lifestyle.

1995 - THE BIRTH OF RIVER WOODS

Four friends share a dream and decide, after years of experience in the fashion industry, to combine their unique talents. RIVER WOODS saw the light of day on 6 December.

FIRST MENSWEAR COLLECTION

Exactly one month later, on 6 January, RIVER WOODS launches its first men’s collection. The response is incredible – after Belgium, RIVER WOODS conquers France and the Netherlands.

NEW COLLECTIONS

Inspired by the runaway success of the first men’s collection, RIVER WOODS launches a full women's collection, as well as a children’s collection.

2000 - NEW CENTURY, NEW MILESTONES

Following the successful debut of the Women & Kids collections, in 2000 the River Woods Baby subdivision was created. This year the first River Woods Flagship store opened in Wijnegem Shopping Center, near Antwerp. River Woods continues its expansion through new partnerships throughout Europe ...

MANUFACTURERS & DISTRIBUTORS: THE STORY OF OUR SUCCESS

The distribution network expands – exclusive RIVER WOODS stores open and RIVER WOODS fill high-end multi-label stores across Europe.

NEW AGREEMENTS

RIVER WOODS signs licensing agreements for a RIVER WOODS FOOTWEAR COLLECTION and a RIVER WOODS SCHOOL STATIONERY collection.

GLOBAL EXPANSION: RIVER WOODS' NETWORK

RIVER WOODS has rolled out a solid distribution network across Europe and is ready for the next step: Expansion beyond the continent. Starting in 2007, the RIVER WOODS GROUP expands, supported by further expansion of the distribution network. At the same time, this results in diversification of the portfolio and licensing agreements for increasing brand awareness.

FIRST RW KIDS STORE: NEW OPENING

On the 23rd of January 2011, River Woods opens its first dedicated RW Kids store, at Wijnegem Shopping Center near Antwerp.

RW CASUAL CHIC: NEW OPENING

On the 29th of July 2011, a second River Woods Casual Chic store opens its doors in Knokke, Belgium. It offers exclusively the contemporary River Woods Ladies' collection, and is an immediate hit.