*collection campaign ended*
The road to more sustainable fashion is ahead of us and we're glad you're helping to make it happen! Thanks to everyone who brought their jeans to one of our stores, we collected a nice number of old jeans and can't wait to give them a new life!
As part of our sustainability initiatives, we therefore want to go a little further to contribute to the environment. Research shows that on average we only wear 20% of our wardrobe. However, most of these do not have a second life and we throw away more often clothes than we donate or recycle. In Belgium alone, it appears that we throw away almost 15 kg of clothing every year. At River Woods, we would like to do something about this and give old jeans a new life.
Why do we choose to collect jeans?
The production of jeans remains one of the most polluting processes in the fashion world. Most of the climate impact of a jeans is due to its washing and drying. Pesticides for growing cotton and chemicals for the paint process also produce a huge C02 emission. By giving old jeans a new life, we can save many liters of water and reduce C02 emissions.
So it’s time to go through our wardrobe and sort it out as a spring cleaning! Do you find a River Woods or other jeans in your closet that has had its best time after years of wearing or which you have never worn before?
Donate your old jeans in April in one of our River Woods stores. We make sure your old jeans are given a new life.
In return for your contribution, you receive a voucher with a discount of €15* per donation that you can spend on a new jeans or other item from our spring-summer collection.
*with purchase of €100 in our spring-summer collection 2022 until 31/05/2022, non cumulable with other promotions.
What happens after we have collected the jeans?
River Woods collects the jeans through our shops and makes sure that they get a second life. The still portable jeans are donated to the Thrift shop (Kringwinkel), the no longer portable jeans are recycled into a new product. When recycled, the old jeans are shredded into fibers and spun back into yarn. This way nothing is lost, and we create a new product from these old jeans for next summer. For this we work together with European Spinning Group/ hackyourjeans project and Clarysse.